Johnson's Baby Powder Launches New Cornstarch Formula

Johnson's Baby Powder, a trusted brand for over 125 years, has launched a new cornstarch formula. The new formula is plant-based, renewable, and recyclable, and it offers several benefits for parents and babies.

Why Parents are Choosing Natural and Organic Products

Parents are increasingly choosing natural and organic personal care products for their babies. In fact, a recent survey found that 71% of parents become more concerned about sustainability after becoming a parent. Parents are also willing to pay more for products offering organic or natural ingredients.

Benefits of the New Cornstarch Formula

The new Johnson's Baby Powder cornstarch formula is designed to meet the needs of parents and babies alike. It is:

• Plant-based: The new formula is made with cornstarch, a natural ingredient that is renewable and recyclable.
• Gentle on baby's skin: The new formula is free from dyes, parabens, and phthalates, making it gentle on baby's delicate skin.
• Absorbs moisture: The new formula absorbs twice as much moisture as talcum powder, helping to keep baby's skin dry and comfortable.

How the New Formula Aligns with Consumer Trends

The new Johnson's Baby Powder cornstarch formula is aligned with several key consumer trends, including:

• Demand for natural and organic products: Parents are increasingly choosing natural and organic products for their babies.
• Concern for sustainability: Parents are becoming more concerned about the sustainability of the products they buy.
• Willingness to pay more for quality: Parents are willing to pay more for products that are high quality and safe for their babies.

The new Johnson's Baby Powder cornstarch formula is a gentle and effective product that meets the needs of parents and babies alike. It is made with natural ingredients, it is sustainable, and it is free from harsh chemicals. Make sure you are offering the new Johnson's Baby Powder to Parents who are looking for a natural and effective baby powder.

Sales Facts

• Johnson's Baby Powder is the world's best-selling baby powder.
• The global baby powder market is estimated to be worth over $1 billion.
• The market is expected to grow at a compound annual growth rate (CAGR) of over 5% in the next five years.

The launch of the new Johnson's Baby Powder cornstarch formula is a significant event in the baby care industry. The new formula is aligned with key consumer trends, and it is expected to be well-received by parents, shop online or speak to your sales rep today to secure stock. 

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