Best Wholesale FMCG Products for African and Middle Eastern Retailers
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As a global FMCG wholesaler, Intamarque supplies retailers across Africa and the Middle East with high-quality, in-demand beauty and personal care products.
Whether you're operating a beauty store in Nigeria or a pharmacy chain in the UAE, sourcing trusted brands in bulk can help you stay competitive and build trust with your customers.
This guide highlights our most popular beauty and personal care products in these regions, based on recent sales data, plus expert tips on what’s trending in African and Middle Eastern markets.
Top 10 Best-Selling Beauty & Personal Care Products
These products consistently perform well with retailers across Africa and the Middle East due to strong brand recognition, competitive pricing, and high consumer demand.
| Product Name | Brand | Key Region Notes |
|---|---|---|
| L'Oréal Men Expert APA 250ml (Hydra, Magnesium, Carbon Protect) | L'Oréal | Strong demand in the Middle East for male grooming, especially UAE and KSA |
| Simple Moisturiser 125ml (Light Hydrating & Rich) | Simple | Popular for sensitive skin; high sell-through in Nigeria and Kenya |
| Neutrogena T-Gel Shampoo 250ml | Neutrogena | Trusted for dandruff; high rotation in pharmacies across East Africa |
| Cetaphil Cream 453g Moisturising Export | Cetaphil | Premium skincare with strong appeal in Gulf countries |
| Eucerin Anti-Pigment Day Cream SPF30 | Eucerin | Skincare with SPF is in high demand across MENA markets |
| Mielle Rosemary Mint Scalp & Hair Oil 2oz Export | Mielle | Natural haircare product booming in African markets |
| Gillette Venus ComfortGlide Spa Breeze Razor | Gillette | Women’s razors with luxury packaging do well in GCC |
| Johnsons Baby Oil & Lotion Pump 500ml | Johnsons | Core lines for pharmacies; strong crossover with beauty buyers |
| Pampers Baby Wipes Harmonie 48s Aqua | Pampers | Growing demand for gentle, fragrance-free wipes |
| Studio Line Fibre-Putty 150ml (Special FX Remix) | L’Oréal Studio | Hair styling product with rising demand among younger consumers |
Did you know? All these products are available to order by case, layer, or pallet directly from Intamarque. Apply for a trade account here.
Trends in African and Middle Eastern Beauty Retail
Middle East
- Premium skincare and male grooming are growing fast
- Brightning, anti-pigment, and SPF creams are in high demand
- Customers value global brand recognition and EU-imported goods
Africa
- Natural haircare and scalp treatments (like Mielle) are booming
- Affordable hygiene and baby care sell in volume
- Brands with strong social proof and visibility on platforms like TikTok perform well
Why African and Middle Eastern Retailers Choose Intamarque
- We Export Worldwide: We serve distributors, stores, and ecommerce platforms across 100+ countries with region-specific MOQs.
- Brand Trust & Variety: We stock a wide range of recognised global names, all ready for export.
- Dedicated Sales Support: Our multilingual sales team understands the regulatory, pricing, and cultural needs of your market.
- Flexible Order Sizes: Order in cases, layers, or pallets, designed to maximise your stock efficiency and ROI.
Let’s Work Together
If you’re a retailer or distributor looking to import fast-selling beauty and personal care products, we’d love to hear from you.
Apply for a trade account or contact our team for a personalised product list or export quote.