UK FMCG wholesaler warehouse | Intamarque

What Is a B2B FMCG Wholesaler? A Guide for Retailers

Whether you're a supermarket chain, beauty retailer, convenience store, or pharmacy, sourcing fast-moving consumer goods (FMCG) at scale is vital to staying competitive. That’s where B2B FMCG wholesalers come in.

In this guide, we’ll explain what a B2B FMCG wholesaler is, how they work, and why thousands of retailers around the world choose Intamarque to supply household-name products at wholesale prices.

What Does a B2B FMCG Wholesaler Do?

A B2B FMCG wholesaler is a business that buys branded consumer goods in bulk from manufacturers or official distributors and resells them in wholesale quantities to other businesses - typically retailers, pharmacies, supermarkets, or online shops.

These wholesalers specialise in high-volume, fast-turnover goods, such as:

  • Personal care (e.g., Gillette, Nivea, Dove)
  • Haircare & beauty (e.g., L'Oréal, Batiste, Neutrogena)
  • Groceries & snacks (e.g., Walkers, Mondelez, Heinz)
  • Baby & healthcare products (e.g., Johnsons, Pampers, Huggies)
  • Household cleaning items (e.g., Febreze, Pink Stuff, Dettol)

They do not sell directly to the public, they support other businesses in stocking their shelves, managing supply, and scaling up.

Why Work With a Wholesaler Like Intamarque?

At Intamarque, we partner with businesses of all sizes across 100+ countries, offering:

  • Access to Global FMCG Brands: From legacy manufacturers like Unilever and P&G to fast-growing favourites like Camille Rose and Mielle Organics.
  • Flexible Quantities & Competitive Pricing: We sell in cases, layers, and pallets with strong buying power passed on to you.
  • International Shipping Expertise: We handle documentation and offer MOQs tailored to your region.
  • Dedicated Account Managers: Every customer is supported by a knowledgeable sales rep and sales support who understands your market.

The FMCG Supply Chain: Where Wholesalers Fit In

Here’s how the supply chain typically flows:

  1. Brand Owners & Manufacturers – e.g., P&G, Unilever
  2. Distributors / Wholesalers – like Intamarque
  3. Retailers – shops, pharmacies, ecommerce
  4. Consumers – the end users

Wholesalers simplify the process for retailers by offering consolidated stock, better availability, and faster access to trusted products without direct manufacturer agreements or long lead times.

What Makes Intamarque Different?


With over 15 years of experience in the wholesale sector, Intamarque combines traditional service with global reach. Here’s why our customers choose us:

  • Over 100,000 sq ft of warehousing in the UK
  • 15,000+ cases shipped daily
  • Global multilingual sales team
  • Strong digital infrastructure for easy onboarding

Getting Started With Intamarque

Ready to place your first order? Here’s how it works:

  1. Apply for a Trade Account: Apply online here. All applications are reviewed and approved manually.
  2. Browse Our Product Range: Once approved, your dedicated rep or online portal will give you access.
  3. Place Your Order: Choose case/layer/pallet quantities. We’ll confirm pricing, availability, and logistics.
  4. Receive Your Delivery: We ship worldwide,or work with your freight partner.

Ready to Source FMCG Products at Scale?

Intamarque is your one-stop partner for trusted beauty, grocery, and personal care brands. With flexible ordering, global shipping, and dedicated support, we help retailers around the world grow with confidence.

 Contact our sales team today to request a product list or speak to your local rep.

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