Purpose powered beauty with SheaMoisture. Wash, Wealth, Repeat with Natural, Paraben-free Products
SheaMoisture is the leading global beauty brand serving up no compromise, naturally infused products for textured hair and melanin rich skin. From hair care to hand and body lotion to products for baby and men, every purchase of SheaMoisture nourishes your hair, body and your community.
A natural way to beauty, made with Fairtrade shea butter.
SheaMoisture carries forward the legacy of Sofi Tucker, a pioneering entrepreneur and mother of four, who began selling Shea Butter, African Black Soap, and homemade beauty products in Sierra Leone in 1912. In her honor, the brand continues to formulate its products with Raw Shea Butter, handcrafted by women in Africa.
Whether hair is wavy, curly, or coily, and whether customers seek long-lasting moisture, curl definition, enhanced strength, or faster hair growth, SheaMoisture offers tailored solutions.
All SheaMoisture hair care products are ethically traded, sustainably produced, and cruelty-free. Every purchase supports the brand's mission to reinvest in communities, promoting positive social impact.
